Going back to the beginning, founders Daniel Ek and Martin Lorentzon were yelling out names that could work for their new creation. The service would essentially provide listeners with high-quality audio for a price, with some of the profits gained in the process later used to compensate the artists for their work.Įk later connected with Martin Lorentzon in 2006 and established the company, and launched the service in 2008 in Stockholm, Sweden, with Ek becoming its CEO. That, joined with his previous experience as the CEO of μTorrent, led him to think of a solution for a service that would be able to lower the piracy of music and compensate artists as well. The concept of the project came to Ek after the shutdown of a peer-to-peer music service titled Napster back in 2002. However, luck would have it that he would decide to work on a new project. Spotify as an idea came to a Swedish entrepreneur by the name of Daniel Ek, who was getting ready to retire after selling one of his previous companies.

Spotify delivers millions upon millions of songs from various artists and genres, not to mention a variety of different podcasts, all for the listener’s enjoyment. The short answer comes down to Spotify being an on-demand music streaming service that can be accessed over the internet in different countries around the world.

Frequently Asked Questions What Is Spotify?

What is spotify music